Wheaton Franciscan Healthcare Sponsors New Website Focusing on African-American Men's Health - Feb. 21, 2013 - Ascension Wisconsin

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Published on February 21, 2013

Wheaton Franciscan Healthcare Sponsors New Website Focusing on African-American Men's Health

Wheaton Franciscan Healthcare, in partnership with VonCommunications, the City of Milwaukee Health Department and the American Cancer Society, launched a new website as a go-to resource for health and wellness information tailored for African-American men. Wheaton leaders helped launch the Brain, Brawn & Body website, www.brainbrawnbody.com, on Feb. 21 at the UW-Milwaukee Zilber School of Public Health, 1240 N. 10th St. in Milwaukee.

“We are excited to be a part of this new proactive initiative aimed at improving the overall health of African-American men in our communities,” said Theresa Jones, Vice President of Diversity and Inclusion Strategies with Wheaton Franciscan Healthcare. “We recognize African-American men play an important role in our family and community structure, and by helping our male population stay healthy and well, we are making our communities stronger, healthier and better.”  

The site, created by Eric Von and Faithe Colas of VonCommunications, was designed to empower African-American men in order to improve overall health outcomes, live healthier lives, and strengthen the health of their family and community.

Studies show disparities among African-American men’s health issues:

  • The life span of African-American men is 7.1 years shorter than other racial groups.
  • Black men experience disproportionately higher death rates in all the leading causes of death
  • 40% of African-American men die prematurely from cardiovascular disease as compared to 21% of White men
  • Black men are 5 times more likely to die of HIV/AIDS
  • Suicide is the third leading cause of death in 15-to 24-year-old black males

A 2010 Pew Research Center study showed 51& of Hispanics and 46% of blacks use their smart phones to access the Internet, compared to 33% of whites.

“Having a 24/7 accessible, web-based, resource is a great step to help bridge the gap for individuals seeking health information for themselves or their loved ones, and will ultimately help more men – and their families-- recognize health risks and take steps proactively to improve their overall health,” said Ms. Jones.